Nov. 28, 2017
LONDON, /PRNewswire/ -- How well does your Parkinson's Disease medical
affairs team performance compare with the rest?
According to this latest survey of 150 neurologists across the EU5 (UK, France, Germany, Italy and Spain)
the performance of Parkinson's Disease medical affairs teams still has a way to
go in some key areas. Find out what physicians think is done well; what they
want to see more of; and why some are dissatisfied.
Use Medical Affairs Reputations: Parkinson's Disease 2017 (EU5) to discover how
your team can better meet the high expectations of physicians at the
frontline.
This report compares the current activities of medical affairs teams for the
9 leading treatments for Parkinson's Disease from AbbVie, Britannia, GSK,
Lundbeck, Meda Pharma, Novartis, Teva, UCB and Zambon. It shows:
• How physicians rate each team overall, and for 12 key medical affairs
services.
• What is most important to physicians, plus what can be done better.
• How, and how often physicians want to meet with your team.
It's time to find out exactly how well your medical affairs team is performing
against fierce competition – and establish an action plan to gain competitive
advantage.
Top Takeaways
• One clear winner, but plenty to play for. Four teams visit over two thirds of
physicians, with one a full 10 points clear in the lead; is this your team? If
not, what can you do to gain ground?
• Building confidence. How much do European physicians rely on medical affairs
to answer questions about off-label usage? What are they spending more time
talking about to medical affairs professionals than ever before?
• How are the new kids on the block faring against the old guard? New brands on
the market are benchmarked against established therapies, but how are they
doing? Is it a case of not enough time on the market, or are they proactively
shaping physician sentiment?
• Are patients the main focus, or is it something else? How much do European
physicians rely on medical affairs to help them improve patient access,
education and outcomes? And are they spending more or less time doing this than
before?
• Information or attitude? When it comes to what physicians recommend in terms
of key areas for improvement, is it information, attitude or something else?
Could addressing these tip the balance?
Insight into Medical affairs teams for these Parkinson's Disease treatments
• Apokinon (apomorphine SC; Britannia)
• Azilect (rasagiline; Teva/Lundbeck)
• Comtan (entacapone; Novartis)
• Dostinex (cabergoline; Pfizer)
• Duodopa (levodopa/carbidopa intraduodenal; AbbVie)
• Neupro (rotigotine; UCB)
• Requip (ropinirole; GSK)
• Tasmar (tolcapone; Meda Pharma)
• Xadago (safinamide; Zambon)
A Competitive View of Your Medical Affairs Team
Developed with the help of medical affairs specialists, this report gives
you an in-depth comparison of medical affairs teams for 9 leading Parkinson's
Disease brands—answering important questions like:
What do physicians need?
• How, and how often are they using your medical affairs team?
• What services do they consider most important?
• How often should you contact them? What channels are best?
Does your medical affairs team deliver?
• How memorable are your team's interactions with doctors?
• How do doctors rank your team for performance and satisfaction in 12 key
areas?
• How does your team compare to the competition—in each area, and
overall?
What needs improvement?
• Are you delivering the services that are most important to doctors?
• Where do you need to improve?
• How can your team enhance its services?
Based on Interviews with Practising Physicians
We surveyed 150 neurologists from the EU5 (France, Italy, Germany, Spain, UK) chosen from the largest community of
validated physicians in the world.
All respondents:
• Have been practicing for between 3 and 35 years
• See at least 5 Parkinson's Disease patients a typical month
• Devote at least 50% of their time to direct patient care
• Have interacted with at least one listed product's medical affairs team in
the past 6 months.
We conducted the survey between October 9-25, 2017.
Reportbuyer is a leading industry intelligence solution that provides all
market research reports from top publishers
For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Tel: +44 208 816 85 48
Website: www.reportbuyer.com
SOURCE
ReportBuyer
https://www.prnewswire.com/news-releases/medical-affairs-reputations-eu5-parkinsons-disease-300562861.html
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