The
American Parkinson Disease Association (APDA) has unveiled a new brand strategy
that aims to increase the public's awareness of Parkinson's disease as a major
health issue, and reaffirm APDA's role as a leader in the Parkinson's disease
(PD) advocacy arena. Through this new brand strategy and framework, APDA
commemorates its 55+ year legacy and the distinct role it has played in serving
the PD community while simultaneously addressing the urgent, unmet needs for
the more than 1 million individuals living with PD in the U.S.
APDA's
reimagined brand begins with a fresh, relevant mission statement that speaks to
the core of its purpose of ensuring improved quality of life for those facing
PD as well as unraveling the scientific mysteries of this disease through
outstanding science:
Every
day, we provide the support, education, and research that will help everyone
impacted by Parkinson's disease live life to the fullest.
To
further illustrate the urgency of APDA's work, a new logo and tagline were
designed to reflect APDA's dual mission to serve those impacted by Parkinson's
disease and support innovative research to uncover the causes, treatment and a
cure for this disease.
"APDA
has a tremendous heritage and history," states Leslie Chambers,
APDA President & CEO. "As we look to the future and
continue to build our organization we must focus on what is most important -
how to best serve our constituents and expand our reach. We felt it was
important to take a fresh look at how APDA is positioned to the public and make
sure we are clearly representing all that we have to offer. We are excited
about this next chapter and look forward to continuing to help people impacted
by PD live the best life possible."
With
the largest grassroots network across the country, APDA is dedicated to
fighting Parkinson's and aims to support every person and every family impacted
by the disease. Through its nationwide system of Chapters and Information &
Referral (I&R) Centers, APDA uniquely delivers education, support, and
patient services to Americans with Parkinson's and their families each day.
APDA
also proudly invests in eight Centers
for Advanced Research and supports grants to fund the most promising
science focused on discovering the cause(s) and finding the cure for
Parkinson's disease. Since its founding in 1961, APDA has been a funding
partner in most of the major PD scientific breakthroughs.
This
ambitious branding project was launched in 2015, when APDA retained the
expertise of Big Duck, a Brooklyn-based communications firm that works
exclusively with nonprofits to address communications challenges and transform
brands to increase public visibility. The objective was to allow people to
easily identify with the newly defined brand and at the same time inspire
people to become involved with APDA's work.
"We
consulted people living with PD, care partners, donors, volunteers, staff,
healthcare and medical professionals, researchers, and many others during this
process to ensure APDA's reimagined brand would resonate with our most
important audiences," states Chambers. "Those who have known APDA for
many years will be invigorated by our new look and feel but know that the
strong organization they have always relied on remains steadfast in its
mission. For those who are new to APDA, our new brand better reflects who we
are, what we do, and our optimistic outlook for the future. We look forward to
expanding our APDA family."
APDA
has already begun incorporating the new brand into its work, with a wide-spread
official launch, featuring a complete website redesign
released today. A full transition across its nationwide network is
expected to be complete by the December 2017.
About
Us:
The
American Parkinson Disease Association (APDA) is the largest grassroots network
dedicated to fighting Parkinson's disease (PD) and works tirelessly to assist
the more than 1 million Americans with PD live life to the fullest in the face
of this chronic, neurological disorder. Founded in 1961, APDA has raised and
invested more than $170 million to provide outstanding patient services and
educational programs, elevate public awareness about the disease, and support
research designed to unlock the mysteries of PD and ultimately put an end to
this disease. To join us in the fight against Parkinson's disease and to learn
more about the support APDA provides nationally through our network of Chapters
and Information and Referral (I&R) Centers, as well as our national
Research Program and Centers for Advanced Research, please visit us at http://apdaparkinson.org.
For
the original version on PRWeb visit: http://www.prweb.com/releases/2017/03/prweb14135160.htm
https://www.benzinga.com/pressreleases/17/03/p9154130/more-than-55-years-after-its-founding-the-american-parkinson-disease-as
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