Monster Energy is calling B.S.
When you think of energy drinks, you might think of pulling an all-nighter in college, or trying to wake yourself up during a long drive. You're probably not thinking "good for my health", let alone "helps with diseases." Vital Pharmaceuticals (VPX Sports) begs to differ, though. The company has marketed the energy drink Bang as being able to possibly "reverse mental retardation" and "help with all forms of dementia", including Alzheimer's Disease, Parkinson's Disease, and Huntington's Disease, per a marketing video on YouTube.
Monster Beverage Corporation (behind Monster Energy) is not having it. The company filed a lawsuit in a California district court against VPX Sports, alleging that the company uses "deceptive advertising and marketing", according to the Miami Herald.
The lawsuit lists four complaints, based on violation of California laws for unfair competition, false advertising, and trade libel, Miami Herald reports. The suit states, "Monster is likely to suffer, has suffered, and will continue to suffer damages to its business and goodwill, the loss of sales and profits it would have made but for [VPX's] wrongful acts, and increased advertising and marketing costs, all in an amount to be proven at trial."
Jack Owoc, owner of VPX, calls himself the CSO (Chief Scientific Officer), and states on the website, "I intended to hold myself and the company to a higher standard than other company on the planet. In fact, I wanted to run VPX like a pharmaceutical company and adhere closer to their higher standards."
Monster's suit references videos Jack has posted on social media, including YouTube and Instagram that promote Bang and suggest that the "Super Creatine" ingredient in the product is "20 times more effective at reaching the brain than other forms of creatine," according to Miami Herald.
In addition, Monster's suit challenges VPX's claims that drinking Bang can "reverse mental retardation ... can also help cure Alzheimer's Disease, Parkinson's Disease, Huntington's Disease and other forms of dementia," and that Bang is "the healthiest energy drink," per Miami Herald.
According to the suit, even if the drink could deliver the promised benefits, "the ingredients at the heart of [VPX's] claims — Super Creatine are sprinkled into Bang in such low amounts that none of the purported benefits could ever be delivered through safe consumption of Bang."
You can watch one of the promotional videos for Bang yourself:
To each their own, but I won't be drinking energy drinks anytime soon for my health.
https://www.delish.com/food-news/a23008821/energy-drink-claims-helps-with-alzheimers-parkinsons/
No comments:
Post a Comment